The Point is an independent, family-run lifestyle store based in Mumbles, founded by Owen and Jessie. Both from Swansea and now raising our two children here, the shop reflects the life we love, close to the sea and rooted in community.

Inspired by coastal living and time spent outdoors, alongside a relaxed take on street style, we curate a considered collection of clothing, homewares, and lifestyle goods that are practical, easy to wear, and effortlessly stylish, made for everyday life, whether that’s on the beach, in town, or at home.

With a long history in retail, relationships are at the heart of what we do. We’re grateful for our team and the community around us, and proud to have created a space that feels welcoming and personal.